David Baer, Speaker
David Speaks on Revenue Systems, Profit Preservation, & Strategic Growth
Stop Chasing Marketing Tactics. Find The Revenue Already Inside The Business.
David Baer speaks to business owners, advisors, and service firms about the systems that turn attention into revenue, protect profit, and make growth more predictable.
Most business owners do not have a marketing problem first.
They have a follow-up problem. A conversion problem. A retention problem. A margin problem. A problem with all the little handoffs that happen after a prospect first raises a hand.
That’s where David focuses.
Keynotes. Workshops. Breakout sessions. Podcast interviews. Panels.
- Revenue growth and profit preservation advisor
- Author and co-author of multiple business books
- Former host of More Perfect Marketing, with roughly 250 episodes
- Started selling classical music subscriptions by email in 1996
- Owner of NW Business Advisors
- Co-founder of The Prepared Group
David Baer helps business audiences see where revenue is getting lost inside the business they already have.
His talks are practical, specific, and built for owners who are tired of being told to post more, advertise more, or chase the newest tool before anyone has inspected the actual sales and client experience.
He is a strong fit for:
Business owner groups
B2B service firm events
Advisor and consultant audiences
Chambers of commerce
Trade associations
Entrepreneur peer groups
Marketing and revenue workshops
Podcasts focused on business growth, strategy, and profitability
Common formats include keynotes, breakout sessions, workshops, podcast interviews, and panel discussions.
What David Speaks About
David’s core message is simple:
Growth gets easier when the business stops treating marketing as a pile of tactics and starts treating revenue as a system.
That means looking at what happens before, during, and after a buyer shows interest.
- Who are you trying to reach?
- What do they need to believe before they respond?
- What happens after they respond?
- Who follows up?
- What offer comes next?
- How do you keep the clients you already worked so hard to earn?
That’s the part most businesses skip. It is also where many of the best opportunities are hiding.
How To Find The Money Already Sitting Inside Your Business
Most businesses look for growth by trying to get more leads.
Sometimes that is the right answer.
But often, the faster money is already inside the business. It is sitting in stale leads, weak follow-up, missed repeat sales, underused referral opportunities, and clients who would buy again if someone gave them a clear reason to do so.
In this talk, David shows business owners where to look first.
Audience takeaways:
- Why more leads are not always the first fix
- Where revenue usually gets lost after the first inquiry
- How to inspect follow-up, conversion, retention, and referrals
- What to review before spending more on advertising or content
Why Better Marketing Starts Before You Pick A Channel
Most marketing conversations start too late.
Someone asks, “Should we be on LinkedIn?” or “Should we run ads?” or “Should we start a podcast?”
Those may be useful questions eventually. But they are not the first questions.
The first question is: what are we trying to make happen in the business, and what is the least complicated path to get there?
This talk helps business owners slow down long enough to make better marketing decisions.
Audience takeaways:
- Why tactics feel productive even when they are not solving the problem
- How to choose channels based on business fit, not popularity
- What strategy needs to answer before a campaign begins
- How to stop treating every new marketing idea like an emergency
How To Grow Without Letting The Gains Leak Away
Revenue gets most of the attention.
Profit is where the business actually feels the difference.
David’s Profit Preservation talk helps owners look beyond sales activity and examine the quiet leaks that reduce the value of growth: missed follow-up, pricing assumptions, underused client relationships, avoidable costs, weak offers, and systems that depend too much on memory.
The goal is not austerity.
The goal is to stop working harder for money the business should have kept.
Audience takeaways:
- Why more revenue can hide deeper operational problems
- How to spot profit leaks before they become normal
- Where owners should look before cutting useful expenses
- How stronger revenue systems protect margin
Why Interested Prospects Disappear
A prospect asks a question. Downloads something. Attends an event. Fills out a form. Has a first conversation.
Then nothing meaningful happens.
Maybe someone sends one email. Maybe the lead goes into a CRM. Maybe the owner assumes the prospect will come back when they are ready.
That’s not a system. That’s hope with a timestamp.
In this talk, David explains why the second, third, and fourth interactions are often where the sale is won or lost.
Audience takeaways:
- Why one follow-up is rarely enough
- How prospects disappear even when they were genuinely interested
- What a practical follow-up system needs to include
- How to make follow-up useful instead of pushy
How To Earn More From The Clients You Already Have
Businesses spend heavily to attract new clients, then treat retention as a service issue.
That’s where many businesses miss the money.
Retention has to do more than keep people happy. It has to make sure the relationship keeps producing value for the client and the business.
David shows audiences how to think about client value after the first sale: onboarding, communication, additional offers, service consistency, referrals, and the moments when a client is ready for a next step but no one asks.
Audience takeaways:
- Why retention belongs in the revenue conversation
- How to find missed opportunities inside current client relationships
- What makes repeat business easier to ask for
- Why happy clients do not automatically refer
Better Uses For AI Inside A Real Business
Most business owners are using AI to make more stuff.
More posts. More emails. More outlines. More content they may or may not need.
That’s the least interesting use.
David shows owners how to use AI as a thinking partner for the parts of the business that usually stay messy: follow-up, offers, sales conversations, client experience, internal process, and decision-making.
Audience takeaways:
- Why content creation is only one small use of AI
- How to use AI to inspect systems and find weak spots
- Where AI can support better decisions without replacing judgment
- How owners can start without turning the business into a tool experiment
These can be adapted into shorter sessions, interviews, workshops, or panels.
The Problem With Trying To Be Everywhere
Why businesses waste effort chasing every channel, and how to choose the few that fit.The Referral Gap
Why happy clients do not automatically refer, and what has to be in place before they will.The Second Sale
Why the next offer is often easier, cheaper, and more profitable than finding a new buyer.Copy That Helps People Decide
How clearer offers, better proof, and specific incentives move hesitant buyers.Target Marketing Without The Jargon
How to stop talking to everyone and start attracting the buyers closest to yes.
About David
David Baer is a revenue growth and profit preservation advisor who helps business owners build the systems that turn interest into revenue.
He started his marketing career in 1996, selling classical music subscriptions by email back when email still felt new and open rates were absurdly high by today’s standards.
Since then, his work has crossed theater, opera, wine, health and wellness, professional services, financial services, and B2B consulting. The common thread has been the same: helping businesses make better decisions about strategy, communication, follow-up, client value, and revenue.
David is the owner of NW Business Advisors and co-founder of The Prepared Group, a strategic consulting firm that helps B2B service businesses build revenue systems instead of chasing disconnected marketing tactics.
He is the former host of More Perfect Marketing, where he recorded roughly 250 episodes on marketing systems, strategy, and predictable growth.
David is also the author or co-author of several business books, including The Prepared Marketing System, Start With Strategy, Systematic Advisor Marketing, Incentive to Buy, two books on small business email marketing, and Profit Preservation.